With immediate effect Duncan Berry will assume full responsibility for all 1st and 2nd Mortgage sales at GE Money Home Lending.
In this role, Berry will be responsible for the overall development and growth of GE Money’s secured lending division through all key B2B channels. He will also be responsible for sales of GE Money Home Lending’s insurance products.
The lender has also significantly enhanced its online offering. From this week an Instant Decision On Line (IDOL) service will be available to 28 First National Packager partners, with all other First National packagers been given access to IDOL over the coming months.
Packagers using IDOL will benefit from instant online decisions; an ability to view and update applicant credit profiles; a list of products that are available for the applicant(s) and 60-day credit search validity. In addition packager will be able to refer cases to GE Money’s underwriting team, if further consideration is required
Berry, director of mortgage sales, said:: “We all know that technology is of ever increasing importance to the market – particularly when intermediaries are seeking to work even more efficiently during this period of volatility. With the launch of IDOL we are seeking to further illustrate our commitment to the non-conforming sector by providing a consistent, quick service for clients and making it easier for them to gain certainty on decisions.”
In response to these changes, Berry has completely realigned GE’s sales division away from its traditional product focus to a channel focus. Key individuals have been appointed responsible for each respective channel, ensuring that GE Money Home Lending meets the different needs of each particular customer group and maximises its growth potential within that segment.
Berry added: “There is no doubt that the past few months have been difficult – with many lenders being cautious and some being understandably nervous about their future. This inevitably has an effect on intermediaries who - now more than ever - need all the reassurance and support that established providers can give. I believe that moving our business from a product focus to a customer focus will enable us to better meet our customers’ needs, ensuring we are well placed to maximise the growth potential that exists within each channel.”
Additional appointments
Mark Snape has been appointed to sales director of the Packager channel with specific responsibility for driving forward relationships with key partners, as well as identifying and developing new opportunities within this diverse channel. Anthony Radford remains as sales director of the D2B channel, continuing to build GE Money’s presence and impact amongst mortgage clubs and networks. The company will also shortly announce the appointment of a new sales director for the Credit Broker channel.
In addition to these appointments Judith White, formerly national sales manager at GE Money, will assume the role of proposition director, working across both the packaged and direct channels. This newly created role will aim to support both of these key channels with appropriate and complimentary market-leading products and services, ensuring GE Money continues to be an innovator within the sector.
Commenting on these changes, Berry said: “At a time when intermediaries are worried about their future, the lender relationship is critical, so it is important to have a senior team who can bring their market and customer knowledge and expertise to their respective roles. These structural changes and appointments will ensure that GEMHL continues to be a market-leading provider, despite the current uncertainty.”
