The Packaging Centre, based in Norwich, will operate alongside Genesis’ franchise network, which was launched earlier this year. Genesis’ franchisees operate within a pre-agreed geographical area and trade under the Genesis brand name whereas licensees retain their existing brand name and do not have fixed territories.
Licensees will be able to provide their introducers with a continuity of service, combined with a competitive multi-channel product offering. In addition, by joining the Genesis Approved Network, licensees will be able to offer an AR proposition, with compliance support provided by Genesis Head Office.
John Lee, Head of Sales and Marketing at Genesis said: “We are delighted to welcome The Packaging Centre as a licensee. The Packaging Centre is a forward thinking business and we look forward to working with them to provide service to intermediaries.”
Patrick Burke, Director of The Packaging Centre commented: “We are delighted to be taking on a licence with Genesis. The Genesis Network provides all the tools required to enable us to drive our business forward, supporting both our current introducers, enabling us to have an Appointed Representatives representative proposition.”
Lee added: “Our licensees help underpin our Appointed Representative proposition to intermediaries, providing the all important personal service they expect.”
Appointed Representative’s joining the Genesis network receive day-one compliance support, a technologically driven offering that provides a choice of free sourcing software, a panel of over 50 lenders, market-leading procuration fees and exclusive products.
