Head of secured loans sales, Naz Licence, joined GHL Group in January and within weeks has grown the panel from four (SPPL, Blemain Finance, First National and IGroup) to seven with the addition of Money Partners, Nemo and Swift.
This number is set to further increase with the introduction of four additional secured loan lenders to the GHL panel this month as Kensington, Communitas, Prestige and Paragon showcase their loan offerings through the network portal.
Licence said: “I am delighted to have grown our secured loans panel in such a small amount of time and I am certain that our customers will be pleased with the choice GHL Group now has to offer in the secured loans arena. Lenders such as Nemo and Paragon in particular have very specific niches in the secured loan market place and we will consider supporting forward thinking lenders like these in a bid to provide even more choice to our distribution.”
GHL Group aims to launch the first tier of an educational guide to secured loans lending to their distribution in April. The online facility will encompass a marketing toolbox, designed to provide easy-to-use downloadable marketing material including email campaigns, flyers, posters and brochures.
Licence added: “There are still a lot of brokers who are not overly familiar with the secured loans market. It is our job to provide them with the necessary help and guidance - our team of experienced business development managers are armed with this knowledge. The marketing toolbox is the icing on the cake. This facility allows the broker to feel even more confident when offering a secured loan option. We have provided the basic marketing tools required to illustrate the benefits of a secured loan and anticipate our distribution to fully embrace this proactive approach.”
