This partnership will see GHL Group refer all equity release business from its 200-strong advisers and 3000 authorised users to KRS’s equity release referral service, Key Partnerships.
The announcement is particularly timely as the Financial Services Authority (FSA) recently revealed the results of its second mystery shopping exercise and called for advisers to receive training on equity release, pass on leads to specialist firms or cease operating in the market altogether. GHL Group fully supports this announcement and has decided to work with Key Partnerships to provide its customers with the best possible service.
John Smith, sales and marketing director at GHL Group, said: "GHL is committed to playing a part in the equity release market as it grows over the coming years. However, we have realised that our business strategy does not allow us to devote the amount of resource and time that it requires to provide the level of service that we would want to. Therefore, we are delighted to announce this alliance with Key Partnerships as we feel this is a positive step that will benefit our customers as well as advisers and authorised users."
Dean Mirfin, business development director at Key Retirement Solutions, added: "We are delighted that GHL Group has chosen Key Partnerships to supply their advisers with an equity release referral solution. In order to retain a customer’s trust and business, advisers need to take steps to ensure that they are provided with the best possible service. We believe that through this new strategic partnership, GHL will be offering this to their customers while at the same time maintaining a lucrative revenue stream for their advisers."
