The network believed the move declared its intentions of growing its members as part of an aggressive drive in attracting more appointed representatives (ARs).
Powell, who was previously head of sales at GHL Group, will be responsible for ensuring the Group’s business strategy - growing the company’s distribution - is delivered.
A focus on increasing its distribution will allow Powell to approach acquisition targets – and investigate the potential of creating AR academies, designed to develop and grow the network’s existing membership.
John Smith, sales and marketing director at GHL Group, said: “We have looked at ways to grow our tied distribution and created the role of head of AR recruitment, which is fundamental to the success of our business strategy. We are delighted to announce that Alan Powell has taken on this key position. The wealth of experience Alan has within the AR arena, coupled with his thorough knowledge of our network, made him an obvious choice.
“Alan has created a strong working relationship with our current appointed representatives and has an excellent reputation when developing new members to the network. The quality of AR we recruit is still priority and with Alan leading our recruitment drive, we can continue to introduce only the best but in a more aggressive and ambitious way.”
