Candice Hodgson, Marketing Director at Charcol, explains, “We are very excited to be bringing back John Charcol for our advisory business. There is a huge amount of brand heritage in the name John Charcol - a name which the company held for more than 25 years, until it was acquired by Bradford & Bingley in 2000.
“People rightly associate John Charcol with offering the highest quality independent mortgage advice, along with product innovation and personalised service for each client, and we are reaffirming our commitment to all of these core values.”
The rebrand to John Charcol – which will appear across the branch network and on marketing material next month – also emphasises the significance of the return of the company’s founding management team, John Garfield and Charles Wishart, who rejoined Charcol last year when the company was sold by Bradford & Bingley in December (2004).
Hodgson continues, “As an agile, independent business once more, and with a hugely enthusiastic and ambitious management team back at the helm, we’re eager to send a message out to existing and future clients, and to the mortgage market, that John Charcol is back, and we’re more determined than ever to offer the quality of advice and service that all mortgage borrowers have come to expect.”
As John Charcol, the company will continue to offer bespoke independent advice based on the whole market of mortgage products as well as the company’s wide range of market-leading exclusive products. For over 30 years, the company has built a reputation for providing quality advice and identifying innovative mortgage solutions for its clients.
Charcolonline will remain the brand name for the online business www.charcolonline.co.uk.
