The investment aims to strengthen HLP's value proposition by offering better tools, resources, and support
Mortgage and protection network HLPartnership (HLP) has secured a strategic investment from BetterHome Group (BHG), the largest mortgage distributor in South Africa.
As part of the investment, BHG will provide HLP with advanced technology, enhanced support, and new growth opportunities for advisers across the UK.
The investment aims to strengthen HLP’s value proposition by offering better tools, resources, and support to advisers and their clients. HLP’s leadership and operational structure will remain intact, ensuring continuity for its members.
BetterHome Group, which controls 30% of South Africa’s mortgage market through its brands BetterBond and MortgageMax, also has stakes in home insurance and several property businesses. The partnership will leverage BHG’s expertise to refine HLP’s services.
The investment will also allow HLP to strengthen its infrastructure and attract top talent. Advisers can expect new technologies to improve customer experience, lower-cost lead generation tools, and automation to streamline administrative tasks.
“We understand the challenges that advisers face in today’s rapidly changing market,” said Christopher Tanner (pictured left), chief executive of HLPartnership. “This partnership is about more than just growth — it’s about empowering our advisers to achieve their full potential, using the best tools and support available.
“While some of these advancements, such as AI-driven lead generation tools, are on the horizon, our focus is on ensuring that these innovations will seamlessly integrate into our existing systems, offering real value as they become available.”
Rudi Botha (pictured right), chief executive of BetterHome Group, highlighted the shared values between the two companies.
“We believe in the power of partnership and are committed to equipping HLP with the technology and resources needed to drive growth and innovation,” Botha said. “Together, we aim to create a more dynamic and innovative environment for mortgage and protection firms, ensuring their long-term success. HLP is the ideal network for firms that are serious about excelling in this industry.”
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