HML intends the new site to revitalise the firm’s digital presence and “create a content-rich hub of market insight and dialogue”. It includes social media feeds, blogs and an overview of the services it provides for the financial services sector.
HML’s marketing director Julian Wells said: “HML’s brand has evolved considerably in the last three years and the time is right to revamp and enhance our web presence.
“Having an effective online footprint is now about so much more than a standalone website and our new site is a platform through which people can access relevant and engaging content. We've harnessed the latest digital marketing best practice and provided a plain English overview of our service propositions in the mortgage, savings and loans markets.
“Visitors to the site can view our range of services and navigate around the full spectrum of product propositions to identify opportunities where HML can add value to their businesses, or where they want more detail. They can also tell us what they think about our blogs, re-tweet our latest news, and sign up for our events and newsletter.”
