Manser previously worked at Bristol & West, Paymentshield and Prudential before joining Holloway Friendly in May 2010 as sales and marketing manager.
Holland is a former director at Zurich Financial Services and will join the Holloway Friendly board bringing the total number of board members to ten.
Manser said: “Holloway Friendly is a specialist in the income protection market and these appointments reflect the importance Holloway places on sales and marketing and the strategic development and growth of the business.
“It also reflects the priority that Holloway puts on both the advisers that it works with and the 15,000 consumers who have a Holloway Friendly policy and, as a result, have become shareholders in the business.
“Holloway has an exceptional service record, it has no occupational loading, provides income protection to everybody regardless of occupation or gender and pays out on 95.5% of all claims. Holloway’s goal is now to expand its proposition in order to benefit a wider number of people.”