Holloway was awarded the accreditation in recognition of the quality of its training provision for its staff.
Karen Davies, director of quality and development at the National Skills Academy for Financial Services, said: “During my recent accreditation visit to Holloway Friendly I experienced a firm dedicated to its members and one which understands the value that providing support and excellent training opportunities for individual employees brings to the firm as a whole.
“The vision, led by senior management, is to serve its community through a workforce which has a clear focus on customer needs.
“The word excellent was common in feedback from both policy holders and financial advisers.”
Holloway Friendly currently provides three types of training: it trains people coming into the business who are completely new to financial services, people coming into Holloway Friendly who have worked in the industry are unfamiliar with Holloway products and it provides ongoing training for its existing staff.
Mat Manser, sales & marketing director for Holloway Friendly, said: “We take the training of our staff very seriously as only with first class staff can we provide a first class service to the advisers and customers who use us.
“The National Skills Academy spent many weeks looking at our training schemes so it is rewarding to be recognised with this accreditation.”
The accreditation scheme began in December 2010 and Accreditation of Training Programmes are available to all financial services employers who want to ensure that their training programmes are of a robust quality.