The new system includes a quotation server, making the quotation procedure much faster and a new application process and online form which it says is quicker and simpler for advisers to use.
Mat Manser, sales and marketing director for Holloway Friendly, said: “The objective behind our IT upgrades was to make things quicker and easier for advisers so that they spend less time on paperwork and more time with their clients.
“The investment we have made in our IT systems has given us a sleeker, smoother application process.
“We have simplified the whole system and advisers will find it much easier to use. The end result is that policies can be in place and clients protected quicker.”
Another major development is a new paperless system for submitting direct debits and declarations online.
This means that once submitted there is no further paperwork for the adviser to complete or chase a client for.