Richard Coulson, executive deputy chairman at Home of Choice commented: “Both Home of Choice and IN Partnership have proved that we are the true intermediaries’ champions. We admire each other’s principled approach to treating brokers respectfully and customers fairly. But this strategic alliance goes beyond compatible skills – it strengthens each other’s businesses and supports our respective ambitious growth plans.”
Both businesses will continue to operate under their respective brand names. The introduction process will be centralised and both parties have agreed to no cross-selling.
