Richard Coulson, chief executive said:
“Gerry’s appointment to MD is pivotal to our continued rapid expansion. His passion for distribution and product and service development will underpin our position as the UK’s leading mortgage network. Gerry has been a key figure in the success of Home of Choice and brings an outstanding track record to the role. He has proven ability to deliver bottom line results and will now drive the implementation of our ambitious strategic and operational plans.
"Home of Choice is still the only post M-day mortgage network and its blueprint continues to evolve with innovative propositions to match broker and client expectations.”
Gerry O’Brien said:
"Anticipated consolidation in our newly regulated market creates incredible business opportunities for Home of Choice. I predict broker productivity will double in the next 12 months as a result of our dynamic, profitable business model and we will focus on technological development to support a new generation of advisers to deliver benefits for the customer".
Gerry leaves in place a formidable business development management team under the guardianship of Home of Choice’s new Sales Director Simon Thomas, promoted from Business Development Director.
Simon Thomas said: “I’m proud to succeed Gerry to lead such a dynamic team. Day to day contact with brokers is key to our success. Maintaining rapport and understand helps us work with our partners to drive business growth, build successful business models and face future challenges together."
