The service, created by Enterprise Group, has a panel of ten lenders and aims to provide a loan solution to almost any client circumstance.
Richard Coulson, CEO of Home of Choice, said: “We’ve been delighted with the safe, first charge, sub-prime packaging service provided for us by Enterprise through Choice Homeloans. Our strategy, to provide the best all-round proposition for brokers, has led us to develop ‘Loans of Choice’ with Enterprise. Enterprise has been able to deliver another great service, this time in the loans market, that can meet our partners’ and their clients’ needs perfectly.
“By having our own branded packager for second charges and bridges, Home of Choice is able to focus our growing buying power and achieve market-beating service and exclusives. It also allows Home of Choice to ensure that safe business is written at all times.
"We have ensured that, for those partners who want it, Loans of Choice will create a partner-branded enquiry form, to sit on the partner’s own websites, so their clients can apply for a loan. Again, it’s an integral part of our business to business strategy, to strengthen the businesses who join us.”
Michael Clapper, CEO of Enterprise Group, added: “To have it’s own branded loans department is a unique development for any mortgage network and we’re delighted to offer this addition for the partners within Home of Choice. Enterprise Finance leads the market in packaging second charge and bridging loans for brokers, and we have used this expertise to work closely with Home of Choice to develop innovative and market-leading products, delivered through a safe sales process that’s very easy for its partners to use.”
