Hometrack supplies Link with AVM technology

Link Loans, supplier of secured loans, was relaunched in March this year.

David Catt, chief operating officer of Hometrack, commented, “We are delighted that Link Loans is back in the marketplace once more. We worked closely with them prior to their temporary withdrawal from the sector and are pleased to have been invited to work with them again. Hometrack’s AVM enables Link Loans’ brokers to quickly and accurately assess the valuation of a property prior to submitting an application. The cutting edge technology reflects the forward thinking nature of Link Loans’ business.”

Kam Sanghani, head of operations at Link Loans added, “We recognise the benefits of Hometrack’s AVM and importantly, the benefits for our introducer partners as a cost effective and efficient alternative to a traditional valuation.”

Hometrack’s AVM is used by 90% of the mortgage market, including all the major lenders. Its model contains the industry’s largest database of surveyor valuations with over 17 million records, over 30 million price points, and digital data records on every residential property in the United Kingdom.