Hope Capital is continuing its expansion strategy and to aiming to raise brand and product awareness among brokers and borrowers.
Hope Capital has appointed Emily Crowe (pictured, right) as PR and social media executive and Kevin Broughton (pictured, left) as graphic and web designer, to join its marketing team.
The specialist short-term lender has reported experiencing a successful period, with significant growth in enquiries and completions since the easing of the first lockdown.
Hope Capital has recruited Crowe and Broughton to continue with the company’s expansion strategy and to help raise brand and product awareness among brokers and borrowers.
Prior to this, Crowe worked at a leading PR agency, and achieved a first-class honours degree in Public Relations and Media Studies; she is currently studying a Digital Marketing MSc.
In her new role, Crowe will develop, implement and manage the positive image of Hope Capital, as well as communicate key messages to stakeholders within the industry.
In addition, she will oversee the company’s social media accounts, producing compelling content, engaging with brokers and clients and promoting the overall business.
Crowe said: “I am really excited to be appointed to the role of PR and social media executive at Hope Capital.
"The skills and expertise of the team, coupled with their passion and motivation, [are] excellent and I look forward to supporting the company in the future as we continue to go from strength to strength.”
Broughton has worked in graphic design and web development for over 20 years.
At Hope Capital, he will manage graphic design and web development projects, ensuring deadlines are met within the fast-paced working environment.
Broughton said: “My approach to each new design project is to create the most aesthetically appealing, professional work within the solid parameters of functionality, usability and accessibility.
“I’m really pleased to be joining the team at Hope Capital and am looking forward to bringing my skills, expertise and energy to the table.”
The announcement follows the appointment of Keiran Holmes and Mike Watson, who joined Hope Capital in September to strengthen the underwriting team.
In addition, Hope Capital also started an apprenticeship scheme in September and welcomed two new apprentices, Jade Thompson and Elle Hazlett, to futureproof its growing business.
