Huge increase in demand for advice

Paaleads.com is urging brokers to cash in on the bank holiday surge in property buyers by keeping their lead accounts active and taking advantage of its ‘Customer Text Service’ being offered this weekend.

Easter is a prime time for house buyers to get out viewing properties and subsequently moneysupermarket.com, which generates leads for paaleads.com, traditionally sees a large spike in mortgage searches over the long weekend. However many brokers miss out on this by switching off their lead buying accounts or letting leads go cold by choosing not to call them until back at work on Tuesday.

To help members who keep their accounts switched on over the long weekend, paaleads.com will text intermediaries’ contact details to the customer free of charge and also send a text message to the customer letting them know they can expect a call, further increasing lead conversion rates. This is in addition to the email that each lead receives once they have entered their details into the advice request form which generates the lead.