Hunt will support profile-building of leading brands SPML and Preferred and report to Guy Batchelor, executive director of sales and marketing.
As director of marketing, Hunt is responsible for expanding the profiles of Preferred and Southern Pacific Mortgage Limited (SPML) and driving forward marketing strategy for them. His role also entails developing the firm’s marketing proposition which aims to propel the business forward in achieving key sales objectives while also sustaining future expansion.
Hunt is also involved in the expansion and maintenance of key relationships with external suppliers, key packagers and core customers, and is further developing valuable measurement techniques to monitor marketing activity.
Hunt brings considerable experience and knowledge of the mortgage market. He was previously at Platform where he was head of marketing for six years, and prior to this he spent four years at Norwich Union Mortgage Partnership as senior marketing executive.
Batchelor said: “I am delighted to welcome Paul to the team. Paul is a well-known figure in the intermediary sector and brings with him a wealth of experience and strong relationships, having worked in the mortgage industry for 10 years.
“He is now working with us to develop marketing objectives that will support other business functions, and drive us closer to achieving our business goals for the two packager-based brands. I have every confidence that his expertise will prove an asset to our Senior Management team in the future.”
