Cameron (Cammy) will have responsibility for growing the bank's sales capability. Cammy will report into Mark Parker, IF's managing director and work closely with Brian Ewing, head of intermediary sales to further grow the bank's reach within the intermediary market.
Currently sales director for unsecured lending at GE Money Home Lending, Cammy brings over 30 years financial services experience to the post, together with insight into the intermediary market place.
Mark Parker said: "I am delighted that Cammy has agreed to join us. Intelligent Finance now has the most comprehensive offset product range in the market, factor into that the knowledge that one in three homeowners currently looking for a mortgage could be better off within offset, and we know that the market is absolutely ripe for us to embark upon our newest growth strategy. Cammy's wealth of experience in the Intermediary market, harnessed together with Brian's, enhances an already strong team and will ensure we grab maximum share of the predicted offset growth."
Independent analysis of market size verifies IF's view that the market is poised for growth, with business analyst Datamonitor predicting that by 2009 the offset and current account mortgage market will account for a 30 per cent of total mortgage lending, estimated to be worth £84.7 billion.
"Already we are the most famous player within the offset market, and Cammy's role is to deliver the strategic relationships that ensure we are also the biggest offset player by a mile," concluded Mark.
On his appointment, Cammy said: "Intelligent Finance is a tremendous brand and I relish the challenge of helping IF grow further and faster and becoming ever more successful within the Intermediary arena and maintaining it's pole postion within the offset market."
