The company has just added another exciting new element to its comprehensive range of services by joining forces with an internet property sales company in a move that heralds a step into a completely new market area. Indigo is aiming to provide the people of Hull, the East Riding and parts of North Yorkshire with a more affordable, but at the same time much more personal and localised, way of selling their home. The new service is also likely to be of interest to estate agents, who may want to link up with Indigo to advertise the homes on their books on Property Supermarket.
Indigo is confident that by teaming up with The Property Supermarket (www.thepropertysupermarket.com) it can combine the advantages of using an internet property sales centre with all the benefits of a more local and customer-friendly approach. Some customers may be reluctant to use the services of an internet-based property sales company because they don’t have a point of contact at a local level and would rather do business face to face.
However, the new partnership between Indigo and the Property Supermarket will offer a complete service, including a professional ‘for sale’ board outside the property, and a colour photograph and details of the property on the property supermarket website for as long as required. Advertisements highlighting the joint working agreement between the two companies will appear locally and on major internet search engines, ensuring that properties featured on the site are seen by as many people as possible. Indigo will act as the local point of contact, making viewing appointments and passing on any offers to vendors, as well as sending colour printed information about properties by post to interested parties.
When the new service is launched on September 18, all of this will be available for a registration fee of just £199 plus VAT. It can be accessed via the Indigo Direct website (www.indigodirect.co.uk) or www.thepropertysupermarket.com and there will be clear links between the two sites. Customers will then be directed to specially customised web pages featuring more information about the partnership between Indigo and Property Supermarket.
As one of the country’s leading independent mortgage specialists, Indigo Direct can also offer invaluable advice to ensure that people buying and selling their homes get the best possible mortgage deal. The new property sales service takes the principle of a ‘one-stop’ service a step further, enabling Indigo to guide and assist people all the way through the moving process, from buying and selling their home to securing a mortgage deal that is best suited to their individual needs.
Indigo’s Managing Director, Malcolm Fox, commented: “We felt that there was a real need for a property sales service that combines the ease and efficiency of the internet with the personal service and customer care that you would get from a local service. By linking up with the Property Supermarket, we are able to provide this alternative at an affordable cost. This exciting new development will complement the existing range of services that we offer to our customers and I would urge anyone interested in finding out more to log on to www.indigodirect.co.uk or www.thepropertysupermarket.com to have a look for themselves.”
