As internet usage continues to soar and people increasingly use this medium to compare mortgages, the cost of customer acquisition is reducing. paaleads.com has found that online mortgage comparison has increased by a whopping 58% in the last year alone and intermediaries cannot afford to ignore this demand. paaleads.com is going from strength to strength in this environment and continues to receive record volumes of mortgage leads month on month..
In line with paaleads.com commitment to advisers and to further support its members, paaleads.com will reduce prices that its intermediaries will pay. Prices will reduce on all standard price plans by £5. This means that an intermediary with a typical monthly cap of 20 leads can save £1200 a year with this promotion. Intermediaries are able to take full advantage of this promotion now.
Vanessa Blount, head of paaleads.com, said: “The importance of this medium cannot be ignored. Any intermediary wanting to grow their business should seriously consider making full use of the site as well as this promotion.
“Fortunately for intermediaries, the growth in internet usage has meant that the supply and demand dynamics are bringing prices down in stark contrast to what we were seeing only six months ago. Consequently this fall in price is being passed onto the intermediaries sourcing through paaleads.com.
Blount added: “Anyone buying leads from paaleads.com can benefit as well as new intermediaries who join. This promotion is mutually beneficial for both paaleads.com and our members. We benefit from the extra capacity and mortgage brokers benefit from cut prices to get more business flowing in.
“As procuration fees haven’t seen a fall, reduced leads means greater profits and wider margins. This is just the ticket for intermediaries who want to offset higher compliance costs with the onset of regulation.”
This latest development is the next big step towards satisfying the increasing supply of leads that are being generated as the internet becomes more widely used by consumers.
Blount concluded: “For intermediaries that have never tried our leads this is a great opportunity to put them to the test and at reduced prices! The qualification criteria is completely unaltered so the quality of leads will in no way be impaired.”
paaleads.com (formerly referred to as the Professional Advisor Alliance) was launched in May 2002 and currently receives thousands of mortgage and term assurance leads each month from moneysupermarket.com and its portal partners which include Wanadoo, Tiscali, The Independent and Virgin. Mortgage advisers participating in the scheme can ‘cap’ the volume of leads they wish to receive or ‘suspend’ leads if they are ill or on holiday.
Intermediaries wishing to join the PAA should contact Hannah Skenfield on
01244 665 731 or email [email protected]
