In September PruProtect launched its Vitality Optimiser – providing clients an upfront discount on their premiums as well as annual cashback and enhanced its serious illness cover product.
Justin Taurog, PruProtect distribution and marketing director, said: “When being innovative and attempting to revolutionise a stagnant market it is crucial to listen to the needs of the consumers you hope to serve. Our extensive customer research prior to developing this latest line of products, demonstrated that linking Health and Wellness to Protection was what people want and expect.
“Designing insurance that gives tangible day to day benefits, as well as unsurpassed cover for the widest range of illnesses possible, has begun to yield fantastic results despite tough market conditions.”
