According to the research, 39% of financial services providers are expecting to use it more in the future, compared with under 5% that said they used it currently.
The survey, carried out on behalf of Opal, was conducted amongst some of the UK’s leading financial services providers and revealed that face-to-face advice would also increase for most providers.
Results were as follows:
• 39% expected to use more of the Internet
• 32% expected to use more Face-to-face
• 16% expected to use more of the Telephone
• 14% expected to use more of the Mobile phone / SMS
Tony Collins, managing director, Opal, commented: “Financial service providers have the foresight to see that the role of the Internet is going to increase significantly over the next few years, but not at the expense of quality personal service. The fact that almost a third of the providers can see a future for face-to-face suggests that their clients are always going to be demanding a certain degree of personal service, but that they also want the speed of service that the Internet can provide alongside that.”
