Smith has 25 years’ experience of selling business and technology solutions within financial services, having held senior roles with IntelliFlo, Distribution Technology and eValue FE.
Ian Teague, managing director of iPipeline, said: “With iPipeline’s growing portfolio of new adviser solutions, David’s knowledge and experience within the financial services marketplace will support our goal to transform the industry by driving costs out of the sales process through the delivery of innovative technology solutions.”
Smith said: “Protection is a huge market which has been traditionally under serviced by IT innovation when compared with the investment space.
“The innovation in investment platforms now needs to transition into other areas of financial planning such as protection, which is the corner stone of any good plan.
“For consumers, the protection gap needs to be addressed, and iPipeline has some fantastic innovations, which will help distribution bridge the gap better, engage customers earlier, and deliver suitable products at the point of need.”
