Commenting on the move, John Goodfellow said: "Debt Advisory Line is an award winning debt management provider and is at a very exciting stage in its early development. Its founding partners, Ben Farrar and Mark Mitchell, are dynamic in their commitment to future growth and I am thrilled to be able to offer expertise to help it develop further. For me, the company is right, the people are right and if ever there was a need for debt advice, it is now so the time is also right."
From its offices in Keighley, West Yorkshire and Cheadle, Greater Manchester, DAL's advisers help individuals across the UK with Debt Management Plans, Individual Voluntary Agreements (IVAs), Trust Deeds, secured loans and bankruptcy.
Mark Mitchell, Debt Advisory Line's fellow founding partner said: "John's appointment is absolutely key for us and demonstrates our unrelenting commitment to being the best we can be in the sector, with unrivalled levels of skill and expertise. We are delighted to now have such an influential business figure at the helm with us. In addition to his vast experience growing Skipton Building Society, John also works with a select number of businesses and charitable trusts so his expertise from this portfolio will be invaluable for our development. We are very much looking forward to working with him."