The division will cover the whole of England and Wales with 10 specialist new homes mortgage advisers, while the brokerage has targeted doubling that number within a year.
Just Mortgages already gave advice on new homes, but it said increased demand has led to the necessity for a specialist division.
It will be led by Just Mortgages’ business development director, Paul Wilson, who will report into national operations director John Phillips with the support of divisional sales manager Peter Carter.
John Phillips, national operations director, said: “Just Mortgages has become well known amongst housebuilders for providing specialist mortgage advice for new build properties.
“Demand from house builders for this specialist service has increased to such an extent that it makes perfect sense to launch a new homes division.
“There is forecast to be 74 million people in the UK by 2020 and it will be essential to increase the number of new homes to accommodate this volume of people, therefore the demand for mortgages for new homes will only increase as the level of house building goes up.
“As a result we launch with 10 advisers covering the whole of England and Wales but we expect this to increase rapidly as we provide a more wide-ranging and comprehensive service to both local and national house builders and their customers.”