The guide looks at the different marketing disciplines, such as advertising, direct mail and public relations, and explains how they work. It also highlights some of the costs involved and how to get best value for money.
Smaller companies often look at marketing as a dark art. The guide aims to dispel this myth and provide a plain English overview of how to produce cost effective promotions and generate sales leads.
The guide has been developed as a business support tool in liaison with Kensington’s team of sales development managers, who have experience in helping firms develop their client base by reaching the right potential customers. Intermediaries can contact Kensington’s advisers on 0800 111 020 to obtain a copy of the guide.
Alastair Pate, director of marketing and strategy at Kensington, says: “Kensington is helping intermediaries by producing a guide that cuts through jargon and helps explain how they can work more effectively to raise their profile and generate leads.”
