Purvey, who takes up the post one week today, previously held the position of head of sales at Cheltenham & Gloucester as well as Bank of Ireland, culminating in over 20 years of experience in the intermediary sector.
He also serves on the Intermediary Mortgage Lenders Associations’ board of directors.
Darin Landon, head of sales, said: “Our performance over the last few years shows the importance of the intermediary sector to Coventry. We will continue to expand this area of our business and the new position of head of national accounts reflects this commitment.
“Kevin is well known in the mortgage world, he is very experienced with a track record of success and I am delighted he is joining the team.”
Purvey said: “The Coventry has a fantastic reputation within the intermediary sector. It is one of the few lenders to have lent consistently throughout the credit crunch and have done so without compromising the integrity of their service, I’m looking forward to building on this exceptional foundation.”