Each adviser can set their own price for the lead they want to buy and can alter their price according to the source of the lead in order to reward and encourage quality leads.
All leads are exclusive and delivered to the adviser the second the potential customer gives their consent for the adviser to call them.
All leads are sourced online and advisers are able to adjust their bid price for the leads from that website, maintaining control over where their leads come from and have a positive influence on the quality of the lead according to Lead Co-op.
Simon Baker, founding director of Lead Co-op, said: “Today we are responding to feedback from our buyers and expanding to provide life assurance leads with the same emphasis on high quality.
“With research suggesting that up to 60% of people with dependents does not have life cover, together with an increasing number of competitive life assurance policies now available, it’s no wonder that advisers are looking to find more life assurance clients.
“Life assurance leads tend to be much easier to convert than mortgage leads too as consumers typically have a significant reason for buying before asking for life assurance advice, while there is a much shorter time frame from the adviser speaking to the client for the first time to putting the policy in place.”
