The announcement follows the news yesterday that Finance Leads Online would cease trading on 2 January 2012 after been bought by Google.
Simon Baker, managing director of Lead Co-op, said: “We have received a lot of worried phone calls from advisers today who say they have received a letter from Finance Leads Online informing them that the company will no longer be trading after the end of the year. Many advisers are understandably concerned about where they are going to get their new business from both now and in the new year.
“We have the capacity to take on board any new advisers and lead generation affiliates who are looking for a new quality focused lead generator to buy or sell leads.”
Baker added: “In what is undoubtedly a tough market we would like to reassure both the advisers that already buy from us and those who were thinking about it that Lead Co-op is very much open for business and here to stay.”