The new category identifies people who are asking to speak to an adviser about a remortgage, but who also have at least £5,000 worth of other debt. This will enable advisers to identify potential clients who are in need of help with their debts as well as in need of a remortgage.
It means that advisers who are actively looking to help people with their debts either through their next remortgage, or through other means, can be put in touch with exactly the type of new client they are looking for, where-as other advisers who want straight remortgage cases, with no debts, that are perhaps easier to place, can also speak to exactly the type of person that they focus on for their business.
The new category has launched to Leadbay’s existing brokers and is now being rolled out to the whole country. Grant Stevens, managing director of Leadbay says, “We take an active interest in feedback from the advisers who already buy from Leadbay – and those who don’t yet – and like to respond quickly to suggestions wherever possible. In this case we had quite a large number of advisers asking if we could give them access to remortgage clients who also had a significant amount of other debt because they could offer specific products and services to them, helping the client whist also developing their own businesses.
“Our launch is directly as a result of actively listening to what people say to us and acting on it and response so far seems to be overwhelmingly positive.”
