As everyone winds down for the Christmas break it can seem premature to be thinking of work in the New Year, but the first week of the New Year typically sees more borrowers enquiring about mortgages than any other week of the year, however this can also be the time when the lowest number of intermediaries are working which means they are missing out on a huge business opportunity according to Leadbay.
Leadbay have said more leads means more business but it also means that lead prices are considerably reduced.
Simon Baker, operations manager at Leadbay, said: “Over 10 per cent of mortgage enquiries are typically done in January and last year, Leadbay saw the highest number of leads of the year in the very first week. However this is also the time when the fewest intermediaries are working.
“Buying mortgage leads from a supply and demand system like Leadbay means that as the number of leads increases, prices drop dramatically, so the beginning of January gives intermediaries the opportunity to get many more clients at much lower prices.”
