From this week, all new and existing LeadPoint customers will have access to a brand new interface when they log into their online lead buying account. As well as a host of new features for lead buyers, there are also new reports available to help lead buyers manage and monitor their lead generation campaigns and track lead performance.
Lead buyers will be greeted with a new homepage giving a snapshot of their current lead generation campaigns, including a dynamic chart showing lead volumes and spend over the last seven days as well as an overview of their current live orders, account balance information, feedback summary and how many leads they have received today.
On the reporting side, lead buyers will now be able to track the performance of every order at the click of a button with a range of dynamic charts and tables showing everything from conversion rates to average cost per interested customer. There are also charts tracking feedback over time.
Justin Rees, LeadPoint UK director of marketing and partnerships, said: “We are very excited to announce the launch of the latest versions of our lead platform which will give lead buyers even more control over their lead generation campaigns.
“We are constantly developing our platform to provide our customers with the most comprehensive set of tools to enable them to maximise their return on investment from lead generation.
“One of the biggest challenges facing lead buyers is the ability to measure the effectiveness of buying leads and track lead performance from contact rates to conversion rates and we now have a whole range of reports that can do just that.”
