“Despite becoming more accepted as a legitimate form of marketing, lead generation is still very much misunderstood. We have partnered with UNIFi to help educate their members about how lead generation can be used effectively to source new business,” said Justin Rees, LeadPoint UK Head of Marketing. “We share UNIFi’s philosophy of trying to help brokers of all sizes to achieve more. Lead generation has been proven to work for intermediaries but the difference between the ones who make it a success and the ones that don’t is often down to the approach taken. With this partnership, we have an opportunity to get intermediaries off to the right start.”
Patrick Bamford MD of UNIFi commented; ‘we are delighted to be partnering with LeadPoint, who are committed to providing leads at the right price, to an industry which is currently facing extremely challenging times’.
The partnership will enable UNIFi members to buy leads at a preferential rate and offers access to a range of educational material, to help them make the most of their lead generation campaigns.
LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange, by monitoring lead quality and the customers themselves. Leads are competitively priced, based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in ‘real time’ and enables sellers to more efficiently sell leads and to enter multiple verticals (categories i.e. mortgages or loans) simultaneously.
