Since trading its first lead in the UK in the summer of 2006, LeadPoint has now traded over 2 million leads in under 5 years of operation. LeadPoint traded its two millionth lead in March 2011.
Starting in mortgages and loans and then expanding into insurance and debt management leads, LeadPoint now trades in over 20 products and supplies over 5,000 leads per day to a range of companies from small adviser firms to national brands.
In the last few months, LeadPoint has also expanded into voice leads where lead buyers can purchase inbound consumer phone calls for different products and services.
Justin Rees, LeadPoint UK director of marketing and partnerships said: “Trading over 2 million leads in under 5 years is a real achievement and is testament to the fact that online lead generation is now a widely recognised marketing tool for businesses of all sizes across many industries.
“We have only been able to achieve such a feat thanks to our lead buyer and seller customers some of whom have been working with us since we first started trading leads in 2006.
“As always, we will continue to develop and try to improve the platform for lead buyers and sellers as well as launching new products and initiatives over the next few months.”
