The firm believed that as more people go online to seek the best deal for their finances, they will create the greatest volume of internet-generated leads ever.
More people are logging onto home computers to manage their finances than ever before, and many people are using price comparison websites to seek the best mortgage and insurance deals on the market, as they realise the money that can be saved by switching financial products.
With debt levels at an all time high, recent rate increases and further interest rate rises expected in 2007, the number of consumers seeking to switch their mortgage and insurances to a cheaper deal will only continue to increase as the rate rises start to bite. Therefore, an unprecedented level of leads are predicted to hit the market in January, creating an opportunity for advisers to snap up extra business in the New Year for a fraction of the lead prices paid in 2006. Due to the nature of how the leads are generated advisers can be assured that there will be no drop in quality.
Vanessa Blount, head of paaleads.com, said: “New Year's resolutions and financial hangovers force people to put their money in order at the beginning of the year, and with more people turning to price comparison websites than ever before for financial information, we should see a huge increase in the level of leads available, at volumes never seen before, causing the price to plummet.
“We saw a slight fall in lead prices towards the end of 2006, but expect the price drop in January to be significant. We predict the market will calm down between March and April with lead prices starting to increase at that time. Advisers shouldn’t miss out on the opportunity to boost their business leads at bargain prices while consumer demand is high, without any alteration to the quality of the leads they will receive.”
