Company lauds the vast experience of the new appointee
Legal & General Retail has appointed Vikki Jefferies (pictured) as its new market development director. According to a news release, Jefferies will report to Ali Crossley, managing director of distribution, and will spearhead the company’s strategy to expand its presence in the intermediated market. This announcement follows the retirement of Jeff Woods, head of intermediary development.
Jefferies joins Legal & General from LSL Financial Services, where she held an executive role and was responsible for the Primis proposition, managing relationships across mortgage, protection, and insurance product lines. She brings over 25 years of experience, including key roles at Endsleigh Insurance in sales management, business development, and product design.
In her new position, Jefferies will collaborate with partners, distributors, and advisers to deliver customer-centric solutions. Her focus will include proposition development in high-value areas, such as business protection and core distribution.
Crossley commented on the transition, expressing gratitude for Woods’ contributions and welcoming Jefferies. “Vikki’s appointment in this newly created role comes at a busy and exciting time for the business, and I’m looking forward to the innovative strategies and leadership she will bring to our team,” Crossley said.
“She is a highly respected and experienced leader with a deep understanding of the needs and challenges of advisers and customers and, we are confident that her expertise will help us to continue to achieve great success.”
Jefferies shared her enthusiasm for joining Legal & General, stating: “I am incredibly excited to join Legal & General and to have the opportunity to not only work on enhancing their already strong proposition but to also lead the talented and dedicated team of market development managers. I am eager to bring my own experience to the role and I look forward to working with everyone.”
Established in 1836, Legal & General is one of the UK’s leading financial services groups and a major global investor, managing £1.2 trillion in assets, with approximately 40% internationally. The company has affirmed its commitment to responsible investing, offering clients support in retirement and investments. As of June 7, 2024, the group’s Solvency II coverage ratio was 224%, and, as of June 11, 2024, its market capitalisation stood at £14.6 billion.
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