With the introduction of statutory regulation, mortgage brokers are now required to follow stringent rules when putting together promotional material such as press adverts. HomeLoan Partnership wanted to offer its members ‘off the shelf’ adverts that were eye-catching but also MCOB3 compliant and turned to mortgage marketing specialists, Lemon Squeezy.
To begin with, members have a choice of three themes – Remortgage, Buy to Let and Sub Prime – but this range may be expanded in time as demand from members grows. Each advert is available in a range of sizes and can be personalised with the broker’s contact details – even their logo and brand colours if required – for a small fee specially negotiated for HLP members
Steve Hoare, Sales & Marketing Director at HomeLoan Partnership, said of the new service:
“I am delighted to be able to welcome Lemon Squeezy to our panel of ancillary service providers. I feel that Lemon Squeezy can offer our ARs a “new twist” approach to customised marketing which is second to none and, at the rates we have negotiated, superb value for money”.
Stuart Wilson, one of the founding directors of Lemon Squeezy commented:
“There is a growing demand from networks and mortgage clubs for just this type of support – HomeLoan Partnership are amongst a growing list of clients that have approached us to help develop compliant financial promotions. It’s now several months since ‘regulation day’ and yet financial promotions that are not compliant – most notably press adverts – still feature regularly in local newspapers, property papers etc. The MCOB3 rules do place restrictions on what you can and can’t say, but that doesn’t mean your adverts have to be dull and they shouldn’t put brokers off placing an advert in the first place. These adverts are designed to help brokers promote their business with confidence”.
Members of the network can view and order the new adverts via the member’s area of the HomeLoan Partnership website - www.homeloanpartnership.co.uk.
Directly authorised mortgage brokers can also benefit from template financial promotions by taking advantage of a standard advert library developed by Lemon Squeezy Marketing Limited. For further information, send an email to: [email protected].
