The pilot scheme was launched today through Legal & General DA Club.
Previously GE Money has only been distributed through ARs, Nouveau and Packagers.
Jeremy Duncombe, director at Legal & General Mortgage Club, said: “It’s fantastic that GE Money has chosen us to pilot its exclusive direct route to market for Directly Authorised firms. We have worked closely with GE Money in the past and are confident that its specialist products will be an innovative addition to our panel.
“We are always looking to offer the best choice to our members and GE Money is another valuable addition to our range.”
GE Money offers a full range of solutions for customers with complex circumstances, such as a product for those with poor credit histories.
Nikki Warren, head of sales at GE Money said: “We are delighted to be working with Legal & General Mortgage Club to test a direct to market proposition to Directly Authorised firms.
“We believe the addition of our specialist product range will provide panel members a wider choice of products to offer to their customers.”
