After last year’s management buyout the firm has redefined its purpose to focus on helping advisers grow their protection business.
LifeQuote has rebranded with a new website as well as fresh marketing and campaign material.
After last year’s management buyout the firm has redefined its purpose to focus on helping advisers grow their protection business.
Nick Baker, managing director of bakehouse, which completed the rebrand, said: “We are delighted to have led this significant project for LifeQuote which comes at an exciting juncture in their journey.
“We are impressed by the passion LifeQuote has for closing the protection gap, and this was recognised as a key driver to their core purpose; to help advisers write more protection business.”
Since LifeQuote was launched in 2002 the business has collected nearly 187,000 individual items of medical evidence and helped advisers secure cover for almost 630,000 clients worth a total of £76bn in cover.
