Llewellyn-Slade is offering a service that enables intermediaries to save time and money as they pursue new clients and strengthen existing relationships. The service is a professionally written monthly magazine containing articles on topical consumer issues e.g. the benefits of remortgage in the mortgage broker version or retirement planning in the IFA version. Both versions will be similar in content and style to the personal finance section of a national newspaper and written and by-lined by a team of high profile national newspaper journalists to ensure its editorial integrity. Yet this is no ordinary magazine. Each issue is white labelled and comes pre-branded with the intermediaries own logo, advisor photograph and contact details, all ready for onward distribution to clients and prospects by LSPR or the intermediary. This individualised magazine provides firms with all the promotional benefits of a monthly in-house publication, but at a fraction of the cost of producing it themselves.
Llewellyn-Slade is offering two versions of the service. For smaller firms, there is a PDF version of the magazine that can be emailed to clients as a file attachment, or printed off and then handed out or posted. The small firm service is available for £50 per firm, per month. For larger firms, the magazine is also supplied as a fully branded html email (no file attachments). This package includes full access to a professional email marketing service whereby LSPR distributes all mail-outs, administers the legal and compliance aspects of managing email lists, and provides valuable market research information about the audience response to the articles in each issue. The larger firm service is available for £100 per firm, per month.
Mark Llewellyn-Slade, Managing Director commented, “During the initial build up to FSA regulation, the networks and support services organisations have understandably been focusing primarily on compliance related issues. Their attention is now turning to lead generation and how they are going to differentiate themselves given that compliance support will be a given for any serious contender. Our research suggests that intermediaries lack a branded, cost-effective communication tool that allows them to stay in contact with their clients and prospects on a regular basis. Our technology platform allows us to provide intermediaries with a solution at a fraction of the usual cost.”
Llewellyn-Slade continued, “ A network could decide to offer the magazine to its members automatically, free of charge, as part of their standard package and recoup the cost through additional income from product sales, as testing has shown a 20% increase in client enquires to the intermediary. Alternatively, they could offer the service to intermediaries as an additional benefit. It will also give the network more clout with product providers when negotiating exclusive deals as they will have an additional distribution channel which enables their members to communicate with their whole client base quickly and cost effectively.”
Sally Laker, Managing Director, Mortgage Intelligence said, “This communication tool sounds interesting. Lead generation is an important consideration for us and intermediaries find it difficult to stay in contact with their whole client and prospect base on a regular, cost-effective basis.”
