The service will provide not only logistical support but also the business advice and guidance to independent publicans who are struggling with the credit crunch and the toughest market conditions in living memory.
London Town has responsibility for an estate of nearly 450 pubs and has created more than 800 jobs in the last year as a result of an intensive campaign to re-open closed pubs, both in its own estate and for other major pubcos. So far, it has revitalized more than 160 pubs with a judicious mixture of investment and experienced management.
Aware of the enormous pool of talent in Britain’s pubs and the creative way publicans are tailoring their offering to changing conditions, London Town is now making its huge range of benefits available to Commercial First clients in order to allow them to maximise their opportunities as well. These include:
• Help and guidance in choosing product mix and brands in order to make a real difference to margins;
• Assistance with regular promotions, improved food offerings and events;
• A consistent business mentoring service for single operators based on the in-depth experience and market awareness of London Town’s area managers.
