The HEA asset management business formerly called HEA Corporate Services is based in Southampton and will operate nationwide.
St Trinity is headed up by managing director Ian Long and corporate director Chris Hinks, both of whom previously managed HEA Corporate Services.
The new company will compete directly with LSL Property Services’ corporate client department, and has seen recent investment by its parent company in premises, IT marketing and people. Forty new jobs have been created in the Southampton headquarters.
St Trinity Asset Management offers a wide range of property services and disposal strategies.
Hinks says the new business has a much broader client base than just HBoS, and the asset manager will offer a wide range of property services and disposal strategies to many high street banks and building societies.
He said: “The launch of St Trinity Asset Management has opened many new doors for us.
"While a lot of people thought HEA only dealt with HBoS properties, the reality was very different.
"St Trinity’s client base is much further reaching and we now act for many well recognised high street brands including banks, building societies, national house builders, charities and housing associations.”
Long added: “We have been really careful to make sure the growth of the business doesn’t compromise service delivery. New colleagues joining the business undertake a comprehensive training plan and we’ve introduced a learning development programme for all managers.”
