Clark has joined LV= from Legal & General where he was sales director for its Independent Financial Adviser protection business.
Clark will be responsible for LV=’s protection proposition and will join Mark Jones, head of protection product, and Mike Farrell, head of protection sales at LV=’s senior protection team.
Clark said: “In the first half of 2011 LV=’s protection business increased by 16%, which is a great achievement in the current market. LV= is increasingly being seen as a strong player across the whole protection market, moving from the income protection specialist it was thought of historically.
“There are some challenging times around the corner for the protection industry, including the recent ruling on gender and the retail distribution review. However as a business we’re in a great position where we can quickly adapt and deliver on both LV= and industry-wide initiatives.
“As a business we want to help find ways of increasing the protection market as a whole, not just our market share. I want to focus on continuing to develop protection offerings that really add value to advisers and customers.”
