Victoria joins from Aviva where, as the international customer strategy director, she was responsible for developing its customer marketing strategy and planning.
Victoria was previously responsible for retail sales and marketing within Aviva Europe's tied networks.
In her new role Victoria will be responsible for the overall marketing strategy and vision for the various products within the Life business. She will also have responsibility for ensuring that all the elements of Life marketing fit the LV= group brand.
Richard Rowney, LV= Life and Pensions managing director said: "As a result of considerable investment in our people, our products and our service, the Life business has grown significantly in recent years. Appointing someone of Victoria's calibre will help us to continue to be seen as an ambitious player in our chosen markets."
