UndewriteMe will allow intermediaries to gain access to estimated prices and the benefits of products in one application process.
Myles Rix, managing director For protection at LV=, said: “We are delighted to be supporting the UnderwriteMe comparison service which is an innovative solution that improves the buying experience for both advisers and customers, providing a quick process for advisers to ensure they are obtaining the best value cover for each individual.”
LifeSearch will be the first advice firm to embed UnderwriteMe.
Martin Werth, chief executive of UnderwriteMe, said: Our protection technology delivers a step change to simplify the sales process and with LV= we have truly reached a tipping point.
“LV= is renowned for their commitment to intermediaries, with an award winning protection policy and we know that intermediaries will value seeing their “buy now” terms on our comparison service.”
UnderwriteMe will confirm further details about its launch in a Central London briefing on 13 July.
