It also introduces its 'Best for Brokers Promise'
Market Harborough Building Society has launched a new broker brand featuring a modern look and an updated website.
The specialist lender, specialising in complex cases and bridging loans, also introduced its ‘Best for Brokers Promise’, a commitment to prioritising the needs of its broker partners.
The rebrand is part of the mutual’s strategy to strengthen its identity and position itself as a leading specialist lender.
“This rebrand builds on our roots and positions us for the future,” said Iain Kirkpatrick (pictured), chief executive of Market Harborough Building Society. “It gives us a strong identity and reflects how we work as a leading specialist lender.
“Our ‘Best for Brokers Promise’ embodies the values we live by, setting us apart from others. It demonstrates how we keep brokers and clients at the forefront of our business by offering exceptional service, award-winning solutions and by doing what’s right for them.”
Brokers, we’ve got a new look!😉
— Market Harborough BS (@MarketHarbBS) August 20, 2024
We’re still the same Market Harborough that you know and love, but now with an added spark.
Check it out on our enhanced website - https://t.co/I5MrYTjPCh
And there's more! Tomorrow we’ll reveal our Best for Brokers Promise, stay tuned for more... pic.twitter.com/i4RXwdL1hT
The ‘Best for Brokers Promise’ includes five key commitments: quick, reliable decisions from a daily credit committee; award-winning service from the lender’s complex case experts; easy access to dedicated underwriters and regular updates; a guarantee of at least 24 hours’ notice for any product withdrawals; and a seamless process facilitated by 24/7 Case Hub access.
The rebrand follows a period of significant success for Market Harborough, which reported record lending and maintained its status as one of the fastest-growing building societies in the UK. The society also relocated to a new, modern head office.
In response to broker feedback, Market Harborough has also recently introduced two key product updates. The lender launched a range of tiered larger loan deals for residential applications up to £5 million and extended its loan-to-value (LTV) ratio to 80% for residential and buy-to-let cases up to £2 million.
In addition, the mutual has made several changes to support client affordability. These include considering earned income up to age 75, accepting 100% of income from a second job, and offering interest-only loans with lending up to 75% LTV on sale and downsize cases.
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