Because the market has been depressed for so long, it has become a habit to see only market threats. However, the time is now right for intermediaries to focus on seeking such opportunities. Indeed, the winners will be those who follow the saying “carpe diem” – seize the day.
Jeff Knight, managing director at Tonic Marketing Solutions, said: “We all know the market has changed. Yet it has not disappeared and there are a huge number of opportunities out there; indeed we have already seen examples of some success stories. I believe that those who will win in the long run will be those who make things happen by capitalising on market changes, rather than watch things happen and miss the boat."
Tonic Marketing Solutions has announced the launch of Aperitif which will complement its existing range of services, which includes marketing audits, marketing and campaign planning.
Jeff Knight said: “With this new Aperitif, I am providing some straightforward, expert advice and tips on all areas of marketing and will be able to meet a much broader mix of needs and requirements. It is perfect for those companies who just want to test the water before committing to anything longer term, especially if they have not worked with marketing consultants before. Aperitif is also ideal for those companies who just want some sound advice about a range of marketing disciplines, from marketing planning through to on-line marketing.”
The areas where the Aperitif service can help include:
- Marketing strategy and planning through to enhancing websites
- The more traditional areas of marketing, through to on-line marketing and the new world of social media
- Market research, analysis, metrics, and segmentation
- Or just simply give you some tips to help you work with your agencies more efficiently or restructure a marketing department
