The move comes as it looks to prepare its business for a series of further buy-outs over the next 18 months.
Andrews, who during his time as national sales director at AWD ran a team of 195 advisers and 18 managers, predicts rapid growth for proposition focused and technology-driven Moneygate as the dawn of RDR becomes a reality.
Taking up the national sales director role at Moneygate Group, Andrews will be looking to develop the adviser network whilst also helping to attract professional advisers and new IFA businesses into the fold.
Phil Andrews said: “A significant number of IFAs are very much unprepared for what RDR really means – it is a cultural shift to more accountability and responsibility.
“This uncertainty will leave advisers and businesses looking for safety and leadership as well as the ability to develop and flourish in the new environment.
“Meanwhile Moneygate is offering a market leading adviser proposition together with a high-value exit strategy.
“I see RDR as the biggest opportunity to enhance our professionalism in typically what has been termed an industry. Importantly Moneygate is in the position to capitalize on the power of effective and efficient distribution at all levels of the chain.
Phil joins Moneygate as it continues to widen its operation through the acquisition of firms across the UK. Moneygate’s total number of advisers within the group currently stands at around 120 with acquisitions in the pipeline expected to comfortably increase that number by a further 150 by the end of 2012.
Moneygate chief executive Lee Hartley added: “Phil’s record stands for itself and it is a fantastic achievement for Moneygate to attract someone of his calibre. I know he is looking forward to enhancing our adviser base and market share as well as helping us to raise our profile in the general marketplace.”
