The interface links the consumer’s personal circumstances with tools and services relevant to them facilitating high levels of consumer interaction and relevant information discovery.
James Tucker, managing director of Mortgage27, said: “Today’s consumer expects and demands interactivity and personalisation of information when researching financial products online.”
As well as providing the product data behind the service Mortgage27 also worked with SO Switch to help devise and support the design elements of the site incorporating feedback from the hundreds of thousands of individual consumers who use Mortgage27’s online sourcing tools.
Tucker said historically in the mortgage market aggregators have not always delivered against these expectations often preferring a ‘Best Buy’ table approach.
He said: “This trend is changing however and we were delighted to be selected to work with SO Switch who shared our vision on how best to deliver mortgage comparison services to the online consumer.”
Dean Jones, managing director of Simply Online Media, said: “We wanted to develop a compelling mortgage comparison service that was easy to understand and easy to use. We were delighted that Mortgage 27 shared that vision.”
